 London will be fascinated by the sight of 200 giant eggs hidden around the city this Easter for the Faberge Big Egg Hunt.
Famous artists and designers including The Chapman Brothers, Vivienne Westwood and Nicky Haslam have each designed and decorated large glass fibre eggs to be displayed during Lent for 40 days, before being auctioned for charity.
Elephant Family and Action for Children are the two charities behind this exciting event.
Vincent McEvoy’s Little Shop of Rock has produced the ‘My Generation’ egg using lyrics from The Who’s iconic single. This theme is an homage to lyrics that captures the zeitgeist of London in the 1960’s which still applies to today’s youth. Writers and musicians gave voice to their formative years and the times they lived in London. My Generation is a powerful cry of teenage frustration.
Vincent McEvoy, ex-advertising Art Director at Ogilvy & Mather produced campaigns for American Express and Guinness amongst others and has since turned to producing silkscreen prints using rock ephemera through The Little Shop of Rock for stores and galleries.
Vincent McEvoy said, I featured the legendary jeweled Kelch Chanticleer Faberge egg for a Polaroid campaign which was stunning. I am thrilled to be collaborating in the Big Egg Hunt with so many famous artists and for such a good cause.
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